Shopify Forms is a free app for pop-up and inline email capture, with auto-applied discounts at checkout for Shop Pay users. Best fit for Shopify brands running (or ready to run) a welcome flow and abandoned cart series in Shopify Email, since signups only pay off when a flow follows them.
What Shopify Forms does for Shopify brands
- Pop-up & inline forms capture net-new subscribers who feed welcome, abandoned cart & post-purchase flows
- Discount-incentivized signups auto-apply at checkout, converting same-session fence-sitters
- Active Shopify email subscribers typically worth $2-5/month each
- Email pop-ups convert site visitors to subscribers at 1-3%
