Outbrain places native sponsored content on premium publisher sites like CNN, BBC, and Le Monde, reaching shoppers in an editorial context instead of a social feed. Best fit for brands already spending heavily on Meta or TikTok who want a non-social acquisition channel to diversify paid media and ease saturation on social.
What Outbrain does for Shopify brands
- Native placements on premium publishers acquire customers off-social
- Editorial context drives +35% time spent vs social feeds
- Reallocating saturated social spend to native targets -90% CPA & -15% CPL
- Efficiency gains on shifted budget drop straight to margin
