Novel Video adds shoppable video to Shopify product pages and homepages, letting visitors watch demos, fit, and ugc inline then buy without leaving the page. Best fit for brands whose pdps lean on visuals (beauty, apparel, wellness) and who see undecided traffic bouncing before checkout.
What Novel Video does for Shopify brands
- Shoppable video on pdps gives undecided visitors fit, demo & social proof to buy same session
- Inline bundles & complementary products surface in-video, lifting cart size on existing buyers
- Targets two separate audiences (non-buyers & existing buyers) so cvr & aov lifts don't overlap
