Matomo

Privacy-first web analytics with 100% data ownership, no sampling, and built-in CRO tools

Matomo is a privacy-first web analytics platform that tracks 100% of your traffic without sampling and, in some configurations, without cookie consent. Built-in heatmaps, session recordings, and a/b testing live inside the same tool. Fits Shopify brands who feel their paid channel decisions are blurred by sampled or consent-filtered ga4 data and who pay separately for cro point solutions.

What Matomo does for Shopify brands

Unsampled, consent-free tracking tightens paid channel attribution & cuts wasted spend
Built-in a/b testing, heatmaps & session recordings drive incremental cvr lift
Bundled cro tooling replaces standalone Hotjar or VWO subscriptions

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