Fospha
Daily marketing mix modeling and attribution across all paid channels for ecommerce brands
Official site →Fospha runs daily marketing mix modeling across all your paid channels, showing where last-click is over-crediting and where it's missing conversions. Built for ecom brands spending meaningfully on Meta, TikTok, Google & other paid media who want to reallocate budget based on true incrementality instead of platform-reported numbers.
What Fospha does for Shopify brands
- Daily MMM exposes channels last-click over-credits & ones it ignores
- Budget shifts toward true converters lift ROAS on the same ad spend
- Automated attribution replaces spreadsheets & ad-hoc budget models
- Frees paid media & analytics hours spent maintaining attribution models
