Cassandra runs marketing mix modeling and geo-incrementality tests to show which channels actually drive new sales versus which just take credit for them. Built for dtc brands spending enough across paid media that misattributed budget adds up, and currently relying on platform-reported roas or manual attribution spreadsheets.
What Cassandra does for Shopify brands
- Incrementality testing separates channels driving new sales from ones taking credit
- Cut spend on zero-incrementality channels, reinvest in high-return ones
- Automated mmm replaces manual attribution modeling & channel reporting
- Geo-experiment design built in, no analyst required to set up tests
