Canal

Expand your Shopify store's product assortment with curated third-party brands, no inventory required

Canal (now Rokt Catalog) adds curated third-party brand products to your Shopify catalog with no inventory or fulfillment on your end. Suppliers ship direct, you collect margin on each Canal-mediated sale. Fits dtc brands with a narrow assortment looking to give shoppers more reasons to add to cart and come back.

What Canal does for Shopify brands

Third-party products in catalog give shoppers more to add per session, lifting aov
Broader assortment gives customers more reasons to return, lifting repeat rate
Suppliers handle inventory & fulfillment, no warehousing risk on added skus

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