BooleanMaths runs multi-touch attribution and server-side capi for Shopify brands. It shows which campaigns actually drive conversions vs. which just win last-click credit, and pipes cleaner conversion events to Meta & Google so their algorithms can target better. Built for brands spending real money on paid ads where ios & browser changes have eroded tracking.
What BooleanMaths does for Shopify brands
- Multi-touch attribution exposes campaigns winning last-click but not driving real conversions
- Cutting or reallocating that wasted spend saves budget without losing true revenue
- Server-side capi recovers conversion signal lost to ios & browser privacy changes
- Cleaner event data improves Meta & Google audience matching, more conversions per ad dollar
