Blotout
Server-side first-party data infrastructure that restores ad signal and recovers lost carts
Official site →Blotout routes Shopify purchase, add-to-cart, and view events server-side so Meta and other ad platforms see the conversions they were missing. Best fit for dtc brands running meaningful paid social where ios, ad blockers, and browser privacy have eaten into pixel data. Also restores expired carts for returning shoppers without an email or coupon.
What Blotout does for Shopify brands
- Server-side events recover purchase signal lost to ios, ad blockers & browser privacy
- Better conversion data lets ad algorithms find buyers, more revenue per same spend
- Meta typically reports 30-50% fewer conversions than actually happen
- EdgeTag popup restores expired carts for returning visitors, no email or coupon needed
