Amplitude is a digital analytics, A/B testing, and session replay platform that runs structured experiments on product pages, checkout, and merchandising. Behavioral cohorts flag customers trending toward lapse before they churn. Best fit for larger Shopify brands with enough traffic to run meaningful tests and a team to act on the data.
What Amplitude does for Shopify brands
- Structured A/B tests on PDPs & checkout convert non-buyers into buyers
- Each winning test locks in a permanent cvr improvement
- Behavioral cohorts flag at-risk customers before they lapse, lifting repeat rate
- Replaces separate web analytics, session replay, heatmap & a/b testing tools
- Forrester TEI: $1.6M tech stack consolidation savings over 3 years
